Text: Jeffrey Aronson. Photos: Arthur Patsouris & Taylor Congleton Members of Gen X, Gen Y and the Millennial generations consider Woodstock ancient history; the Rover Owners Association of Virginia is only 6 years younger. It has aged much better than many Boomers, and ROAV’s Mid Atlantic Rally, held in October 2009, remains one of the [...]

Story by: Jeffrey Aronson / Photos by: John Robison and Jeffrey Aronson In the 19 years of the British Invasion, Vermont’s premier British car event, Land Rovers have generally played the role of the “country cousin” in the family. The 500 vehicles and thousands of people who attend the September event celebrate British marques and [...]

Cupid, draw back your bow And let your arrow go Straight to my lover’s heart, for me Nobody but me… Story by Jeffrey Aronson / Photos by Brenda Salmon & Jeffery Aronson Ah, love, as crooned by Sam Cooke decades ago. Where does one find amour today? Why, in the woods of Maine on Valentine’s [...]

Two award winning Land Rover models have triumphed once again at the prestigious Auto Express 2009 New Car Awards, with the Freelander 2 winning Best Compact SUV and the Discovery 3 scooping Best Large SUV. The Freelander 2 beat off strong competition from the likes of the Audi Q5 and the Ford Kuga while the [...]

Gustaf Kupetz directing traffic Story and Photos by Matt Martin [Matt Martin, Rovers North’s Marketing Director, beat out everyone else in Westford for the chance to attend the 2009 SCARR event. Read why we’re all jealous –ed.] Dirt, rain and mud. Fun, family and friends – and more mud… Everything’s bigger in Texas and the [...]

Land Rover is to show the new Range Rover ‘Westminster’ Limited Edition together with the 2010 model year Freelander 2 at the Geneva Motor Show, starting today. 300 Range Rover TDV8 ‘Westminster’ editions will go on sale at Land Rover dealerships in the UK from the end of March. The unique ‘Westminster’ features include 20″ [...]

The world’s largest deserts, the Gobi, makes Mongolia a natural fit with Land Rover’s G4 Challenge. Photo: Land Rover UK The Finals of Land Rover’s ultimate global adventure, the Land Rover G4 Challenge, will take place during 2009 in the most sparsely populated independent country on the planet – Mongolia. A blend of terrain offering [...]