Two award winning Land Rover models have triumphed once again at the prestigious Auto Express 2009 New Car Awards, with the Freelander 2 winning Best Compact SUV and the Discovery 3 scooping Best Large SUV.

The Freelander 2 beat off strong competition from the likes of the Audi Q5 and the Ford Kuga while the Discovery 3 triumphed over the BMW X6.

Auto Express Motoring and Digital editor, Daniel Strong said: “When it comes to off-road credentials, few firms can match the history and experience of one of Britain’s best loved motoring brands. Land Rover celebrated its 60th anniversary last year, but it shows no signs of slowing down.

“A host of new metal has arrived in the past 12 months with the aim of knocking the Freelander 2 off the top of the off-road summit, but the Land Rover’s depth of talent has seen it retain its title as the best compact SUV. (…)

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Jaguar Land Rover last night won two CIPD Guardian recruitment advertising awards for ‘Best Campaign’ and ‘Best Written’. Their victorious campaign features car parts designed to look like human body parts and was described by the judges as “a clever and stylish campaign featuring lovely art direction, well-written copy and a consistent message across various media.”

Different images of parts of the body, all created out of stylised car parts, linked the human side of the organisation with quality engineering. The judges considered this the best of a particularly strong set of finalists in the category.

A difficult category to win, Jaguar Land Rover’s entry shows that all the elements worked perfectly together, giving a clear message to job hunters and current staff alike. The judges said that where other campaigns were let down by detail – the winner is well thought through and creative, from the layout right through to the last word of the copy. (…)

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The Land Rover Discovery 3 Awarded Best Premium SUV at Auto Express New Car Honours Awards. Photo: Land Rover UK
Land Rover has won two prestigious accolades in the Auto Express New Car Honours awards, beating tough competition to win Best Compact SUV and Best Premium SUV.

The Land Rover Freelander 2 Receives Best Compact SUV accolade at Auto Express New Car Honours Awards. Photo: Land Rover UK
The Land Rover Freelander 2 fought off the likes of the VW Tiguan, Honda CR-V, Toyota RAV4 and Ford Kuga in what is one of the most hotly contested sectors to win Best Compact SUV, while the Discovery 3 beat the BMW X5, Audi Q7 and the Mercedes M-Class to win Best Premium SUV.
Auto Express road test editor, Chris Thorp, said: “Here is the proof that when it comes to building compact sports utility vehicles, Land Rover cannot be matched. Not only is the Freelander 2 as capable on the road as it is off it, the upmarket 4×4 is as refined as some of the best limousines. (…)

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