Jaguar Land Rover last night won two CIPD Guardian recruitment advertising awards for ‘Best Campaign’ and ‘Best Written’. Their victorious campaign features car parts designed to look like human body parts and was described by the judges as “a clever and stylish campaign featuring lovely art direction, well-written copy and a consistent message across various media.”

Different images of parts of the body, all created out of stylised car parts, linked the human side of the organisation with quality engineering. The judges considered this the best of a particularly strong set of finalists in the category.

A difficult category to win, Jaguar Land Rover’s entry shows that all the elements worked perfectly together, giving a clear message to job hunters and current staff alike. The judges said that where other campaigns were let down by detail – the winner is well thought through and creative, from the layout right through to the last word of the copy. (…)

Read on »