Story By: Jeffrey B. Aronson Photos By: Land Rover
It’s impossible not to want one. Not only has Land Rover proved the iconic standard-bearer, but they’ve even returned the name “Land Rover” to the front of the bonnet. Just like in the days of Land Rover 90’s and 110’s, the name behind the Green Oval sits boldly on the prow of the car. What’s standing in the way of importation into the US market? One impediment comes from the powertrain end. The Td5 delivered impressive performance and longevity, but was replaced with the Ford Transit motor because of emission reasons . As Mike Gould of Land Rover Lifestyle writes elsewhere in this issue, the regulatory focus of the EU is carbon dioxide levels, while the fractured US regulations focus on particulates and nitrous oxide levels.
Land Rover must also confront the potential instability that will arise whenever new corporate parents are found for Land Rover and Jaguar. (…)

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