The Renaissance: Renewed Enthusiasm and Lower Prices usher in the second coming of the Classic.
Published October 2008 – Topics: Editorial Features | Tags: By Calef Letorney, Classic Parts, Discover I, Land Rover Defender, Land Rover Parts, Range Rover, Rovers North 
Story by: Calef Letorney Photo by: Matt Martin
In the Spring 2008 issue of The News, Michael Koch educated us on the brief history of Land Rover Classic Parts (LRCP). Michael also explained how Rovers North bought out a large portion of the LRCP inventory carrying on the Classic Parts Legacy here in North America. What Mikey selfishly hid from his faithful readers is that Rovers North bought many of these Genuine Land Rover Parts at discounted prices. This matters because Genuine Land Rover Parts are forced to compete in a spare parts market where they are pitted against low-cost, mass-produced imitations. With the ability to purchase Genuine Land Rover Parts at discounted prices, Rovers North now offers many Genuine Land Rover Classic Parts at “discount part” prices, making it a better time than ever to choose Land Rover Genuine Parts direct from Rovers North. (…)
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