Workhorse, tow car, law enforcer, status symbol, people carrier, mud plugger; few cars can claim to fulfil any of these duties with genuine conviction. Yet since 16 November 1989 – 20 years ago today – one car has consistently met all those challenges and more, earning itself iconic status as the ultimate all-purpose vehicle. That car is the Land Rover Discovery.

Designed originally to plug the gap between the utilitarian attributes of the iconic Land Rover Defender and the more luxurious characteristics of the flagship Range Rover, Discovery soon became the perfect niche vehicle for the growing demands of the family 4×4 market.

“The Discovery legend has been built on innovative design and advanced technology. From the introduction of high-efficiency direct-injection diesel technology into the 4×4 market in 1989, to pioneering occupant safety with the adoption of twin airbags in 1998, Discovery has led the way.” says Phil Popham, Managing Director. (…)

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Live from Leadville, Colorado! Rovers North is LIVE at the 2009 Solihull Society Land Rover National Rally this year and we’ve been busy with some fresh photos!

Right out of the Nikon and up to the server, from our very own photographer Matt Martin, we’ve got a few quick pics from yesterday’s off-roading high up in Leadville, CO at the 2009 Solihull Society Land Rover National Rally. I can hear the chipmunks, smell the pine trees and feel the thin air - these photos rock!

Looks like excellent weather and awesome Land Rovers. The awards banquet is today and I’m sure there will be many more photos to come - stay tuned…

Are you hungry for photos? Photo gallery >> STARVING !!!

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Tyler in his Land Rover Series IIA high altitude off-roading around Reno, NV
Story & Photos by Tyler Mattson

[Tyler Mattson, Reno, NV, is a 17 year old junior at North Valleys High School and an Eagle Scout. He already owns three Rovers: a ’69 II-A Bugeye, a “highly modified” ’59 Series II 109”, and his “luxury ride,” a ’92 Range Rover Hunter. Here’s what happens when school is delayed one day–.ed]

I was raised on Land Rovers and don’t ever plan to change. In 17 years I’ve discovered a love for 4 x 4’s, camping and exploring the great outdoors.

One Tuesday morning, I woke up to an announcement of a three-hour delayed start for school. Yes! I made a few phone calls and set up a little outing into the unknown. We all met at the local McDonalds at 8:00 and started out away from town. Our group consisted of three vehicles: Eli’s ‘81 Jeep CJ-5, Ryan’s ‘87 Toyota Land Cruiser and my 69’ Land Rover Series II-A 88” Bugeye. (…)

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